(Atlantic, IA)  – Produce in the Park is hosting their annual Sweetheart Market on Valentine’s Day, Saturday, February 14, from 10 AM to noon. The market will be held at the Nishna Valley Family YMCA, 1100 Maple St. Atlantic, IA 50022. This holiday farmers market will offer favorite area vendors, all-you-can-eat pancakes from The Pancake Man, face painting, and a free bounce house provided by the Nishna Valley YMCA.

Sweetheart Market will feature the “sweetest” winter vegetable–the sweetpotato. Brun Ko Farm and Bridgewater Farm will both be selling sweetpotatoes at the market. Healthy Cass County will be hosting a “Sweetpotato All-Stars” booth featuring a mini basketball game and sweetpotato snacks. Cass County Conservation will be partnering with vendor Lori’s Unique Cards & Crafts to offer a free Valentines-making craft station featuring sweetpotato stamps, sewing, and more.

Vendors at Sweetheart Market will be selling produce including leafy greens, sweetpotatoes, butternut squash, onions, garlic, carrots, and more; local meats such as chicken, pork, lamb, and beef; farm-fresh eggs; local honey, jellies, and jams; breads including sourdough; and a variety of freeze-dried snacks. Valentine’s Day wouldn’t be complete without dessert, and vendors won’t disappoint. Shoppers can expect heart-shaped cookies, cupcakes, kringle, cinnamon rolls, and additional sweet treats.

Sweetheart basket by Noble & West including body cream, lip balm, soap, and sugar scrub

Craft vendors will be selling bath and body products including goat milk soaps, body creams, lip balms, sugar scrubs, and beard oils, as well as crocheted stuffies, candles and wax melts, seasonal decorations, gifts, and potted plants.

The Pancake Man will be serving all-you-can-eat pancakes during the market. Atlantic Hy-Vee is donating milk and orange juice, and Produce in the Park sponsor Cass Health is donating coffee. Proceeds will be donated to Cass County food pantries. The cost of the meal is $8/adult (age 19+) and $5/child (18 and under).

Admission is free and all are welcome at Produce in the Park farmers markets. The market accepts SNAP/EBT and Double Up Food Bucks for all qualifying food items. Produce in the Park farmers markets are sponsored by the City of Atlantic, First Whitney Bank & Trust, Gregg Young Chevrolet of Atlantic, Cass Health, Cass County Tourism, Atlantic Area Chamber of Commerce, and Nishna Valley Family YMCA. Produce in the Park continues to accept applications for vendors and sponsors for their 2025-2026 Holiday Market Series. For details and applications, see www.produceintheparkatlanticiowa.com.

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