(Radio Iowa) – The Orange City based Diamond Vogel paint company is moving away from its retail paint stores. A statement from Diamond Vogel C-E-O Jeff Powell says their business success demands continuous innovation and focus and they will sell retail operations that cater to homeowners and contractors.

It says Spectrum Paint has agreed to acquire eleven Diamond Vogel retail locations and will assume operations the eight stores in central Iowa, with plans to retain most of the employees. The announcement says the company will refocus on industrial customers with a new industrial service center model and 12 existing Diamond Vogel locations will be upgraded to support the new model.

They are looking for a buyer for the remaining retail paint locations.