United Group Insurance

Rebranding of Kum & Go stores is underway: Get ready for “Maverik”

News

July 17th, 2025 by Ric Hanson

Before the end of the year, Kum & Go will no longer exist anywhere in Iowa. Starting later this week, the beloved convenience store brand will get a makeover, turning every Kum & Go in Iowa into Maverik.

The rebranding comes after the Utah-based Maverik bought the chain from the Krause Group in 2023. Many Kum & Go stores outside of Iowa have already transitioned to Maverik.

The transition begins in western Iowa with the Neola Kum & Go location closing on Friday and reopening as Maverik on Tuesday. Other area Kum & Go stores that will make the transition include:

July 19, 2025

Closes at 6 PM

July 23, 2025

Reopens at 6 AM

July 20, 2025

Closes at 6 PM

July 24, 2025

Reopens at 6 AM

July 21, 2025

Closes at 6 PM

July 25, 2025

Reopens at 6 AM

The first Des Moines metro-area location will close July 25 and open July 29 after undergoing the rebrand. All 96 Iowa Kum & Go locations will be rebranded to Maverik by mid October.