December 2023 (DES MOINES, IA) – The Iowa Tourism Office announced the award of $398,800 in Iowa Tourism Grants to 45 organizations around the state. The program funds tourism-related marketing initiatives, meetings and events that benefit both local economies and the state’s economy with awards ranging from $2,500-10,000 with a 20% cash match. Amy Zeigler, manager of the Iowa Tourism Office says “We’re pleased to invest in campaigns that work to change the perception of tourism in Iowa and encourage more out-of-state visitation. These projects will help us continue the momentum and growth of our industry.”

Visitors spent more than $6.9 billion across Iowa’s economy in 2022, an increase of 13% over 2021 spending. This direct visitor spending sustained over 68,600 jobs and generated $1.1 billion in state and local tax revenues in 2022. “Tourism is a vital component to Iowa’s economy,” Zeigler said. “The $6.9 billion in visitor spending means nearly $18.9 million was spent daily by our visitors.”

The Iowa Tourism Office, part of the Iowa Economic Development Authority, works closely with community partners, attractions and events, to promote the state’s beautifully vast scenery and unique history. For more information on everything Iowa has to offer tourists, visit traveliowa.com.