The Big 12 Conference and Allstate today announced they are extending their partnership to feature Big 12 women’s athletics. This multi-year partnership locks in Allstate as an official partner of the Big 12 Conference, as well as its Football Championship. It also will see the insurance company become an official partner of Big 12 Women’s Athletics and Big 12 Pro Day.

“We are thrilled to see our Conference’s partnership with Allstate grow into one that showcases and supports our women’s sports at an unprecedented level,” said Commissioner Brett Yormark. “We are grateful for Allstate’s continued support, and we look forward to integrating them into the growth of Big 12 women’s athletics and new Conference events such as Pro Day.”

Allstate’s nets will continue to be featured at the Conference’s Football Championship. Additional partnership assets will go towards both Big 12 men’s and women’s sports. Through this partnership, Allstate will become the first-ever digital presenting partner of Big 12 women’s basketball. Additionally, women’s sports-centric content throughout the 2023-24 season will be created.

“Commissioner Yormark has created a unique vision for the Big 12,” said Elizabeth Brady, Allstate’s Executive Vice President and Chief Marketing, Customer and Communications Officer. “Expanding our reach into Big 12 women’s sports and becoming a part of new events like Pro Day brings exciting opportunities for us.”

As an official partner of the first-ever Big 12 Pro Day in 2024, Allstate will be the title sponsor of the Big 12 Pro Day community event and jobs fair, as well as digital assets and in-venue signage throughout the event. Big 12 Pro Day will take place at the Ford Center at The Star in Frisco, Texas.