Marion, Iowa (KCRG) — An eastern Iowa man has been rewarded with his face on a cereal box, because he’s a devoted fan. KCRG reports Clarence Frett has been eating a bowl of Wheaties every morning for breakfast since he was in the Coast Guard in World War II. Clarence says he has a bowl of Wheaties with a little sugar and milk in it each day.

Clarence will be 100-years-old next month. The “Breakfast of Champions,” is already 100-years old. Clarence’s daughter Renee sent an email to General Mills to see if she could get her dad’s face on a Wheaties box. Just like the greatest of all time. Low and behold, they came through.

Frett was a barber by trade. He started cutting hair while in the Coast Guard and never stopped. Along the way he opened his owner barber shop in Marion in 1949, and snipped hair until he was 88-years-old. His barbershop is now run by his daughters.

Frett claims in addition to eating Wheaties every morning all the great friends he met at the barber shop kept him young. His daughter says Clarence is active, health and mentally sharp, so they’ll keep him busy and make sure he never runs out of Wheaties.