MUSCATINE, Iowa, Dec. 18, 2020 /PRNewswire/ — A company headquartered in Muscatine (Iowa) is sending a million thanks to cat lovers all across the country after reaching its goal of donating one million pounds of naturally safe litter to shelters in need. Officials with the Kent Pet Group report World’s Best Cat Litter™,  the #1 natural cat litter brand recently celebrated the one million pound milestone with a large donation of its super-absorbent corn litter to the Arizona Humane Society, which was one of 20 shelter partners enrolled in the program.

The milestone is the realization of a one million pound goal set for the brand’s GiveLitter™ #GIVEACRAP campaign. The fun and interactive initiative made it easy and free for people to show their cat love to donate much-needed litter to shelters across the United States.

The groundbreaking social media campaign saw cat lovers, shelters, and even one well known cat-loving celebrity, share support on social media by posting the hashtag #giveacrap in exchange for donations of the brand’s naturally safe corn litter. Supporters also helped donate litter by going online and wrapping a photo of themselves (and their cats) in a custom #GIVEACRAP photo frame and sharing it on social media.

Jean Broders, Senior Brand Manager, Kent Pet Group says “Our company believes that pets make us better people and this milestone shows what happens when we work together. We’re the #1 selling natural litter brand, but this is what it really means to be at our best…it’s about supporting our fans and shelter partners.”

To celebrate the achievement, the team from World’s Best Cat Litter™ held a ZOOM party with members of the Arizona Humane Society and released a special tribute video to fans featuring ONE MILLION cats — some of which were submitted by actual fans. And in an effort to keep awareness on the initiative before announcing its next GiveLitter™ goal in the spring of 2021, the cat litter brand is asking for cat lovers to help them build the biggest list of cat love ever — One Million Reasons to #GIVEACRAP about cats. Submit yours here.