Hy-Vee, Inc., in partnership with Variety – the Children’s Charity, a national charitable organization that improves the lives of children in need, announced today that proceeds from its Petals for Pedals fundraising event will provide a bike to a local child in need.

During Hy-Vee’s Petals for Pedals event, which took place July 17-30, a portion of the proceeds from every dozen rose bouquet sold went toward purchasing a bike to benefit children who experience various life challenges, including those who are at-risk, critically ill or live with special needs.

“Whether these bikes provide joy and entertainment during difficult times, improve mobility and well-being or foster healthy recreational hobbies, we know they will serve as a practical gift for each recipient,” said Sheri McMichael, Executive Director for Variety.

At Noon on Monday, August 5th, the Atlantic Hy-Vee and Variety will award a local child with a bike, helmet and bike lock. Variety is one of Hy-Vee’s longest-standing charitable partners. Throughout its 37-year relationship, the two organizations have remained committed to raising money, delivering goods and providing services to children in need. In 2018 alone, Hy-Vee raised more than $550,000 for Variety.