AMES, Iowa ― Iowa State University Extension and Outreach will host a MarketReady workshop for area producers in Atlantic on Tuesday, February 26. The training is designed to provide producers with the skills and knowledge needed to make sound decisions about diversifying operations into wholesale, retail, and institutional market outlets. The workshop will be held from 10 a.m. to 3 p.m. at the Cass County Community Center, 805 West 10th St., Atlantic. This training will focus on best marketing practices when dealing with these market outlets, including communications and relationship building, regulations, packaging and labeling, grading, pricing, logistics, and more.

The workshop will also include a buyer panel. The intent of this part of the program is for buyers to meet farmers and producers, and for both sides of the sales transaction to understand what the other needs in order to supply and buy local food. Panelists will include chefs, grocers, and institutional buyers such as those working for school districts and hospitals.

Cost for the workshop is $20 per person or $35 per couple (or two employees from the same farm). The fee includes training materials, lunch, and refreshments. Pre-registration is required by 4 p.m. Friday, Feb. 22. To register, visit www.extension.iastate.edu/cass, stop by the Cass County Extension Office, or call (712) 243-1132 by 4 p.m. Friday, Feb. 22. For more information about the workshop, contact Emily Coll, program assistant with ISU Extension and Outreach Local Foods and Value Added Agriculture Programs, at ecoll@iastate.edu or (515) 296-0586.