Officials with Riddell are on the Iowa campus this week as the Hawkeyes will become the first college football team to wear customized helmets. The hope is they will reduce head injuries and the helmets will feature eight customized pieces of padding inside designed to absorb impact. Iowa coach Kirk Ferentz…

More than a dozen Iowa players wore customized helmets on an experimental basis last season and none suffered a concussion.

Outfitting the entire team will cost more than 100 thousand dollars but Ferentz says it is money well spent if it can help limit head injuries.

Upperclassmen were fitted for the new helmets this spring and they will be ready for next season.

(Radio Iowa/Learfield Sports)