IOWA CITY, Iowa (AP) – A daily quiet time has been established at the University of Iowa Hospitals and Clinics in Iowa City. Hospital officials say less noise provides a more professional atmosphere for staff members and easier rest for the more than 33,000 patients admitted each year. The initiative took effect Tuesday.

Cedar Rapids television station KCRG reports that quiet time runs from 12:30 p.m. to 2 p.m. Lights are dimmed and people are encouraged to speak softer. The hospital also is working on equipment changes. Hospital officials say the campaign was prompted by patient feedback.