Atlantic car dealer nominated for 2012 Time Magazine Dealer of the Year


November 14th, 2011 by Ric Hanson

Officials with Time Magazine and Ally Financial have announced Scott Deter, dealer principal of Deter Motor Company, in Atlantic, has been recognized for community service and industry accomplishments. Deter was one of a select group of dealers from across the country who will be honored at the 95th annual National Automobile Dealers Association (NADA) Convention and Exposition in Las Vegas, NV, on February 4th, 2012.

The Time Dealer of the Year award is one of the automobile industry’s most prestigious and highly coveted honors. Recipients are among the nation’s most successful auto dealers who must also demonstrate a long-standing commitment to community service.  The 57-year old Deter — a second generation dealer, who began working at his family’s dealership when he was 13-years old — was chosen to represent the Iowa Automobile Dealers Association in the national competition. He was one of only 50 dealers, from 17,000 nationwide, who was nominated for the 43rd annual award, which is sponsored by Time Magazine, in association with Ally, and in cooperation with the NADA.

As part of its support for the program Ally Financial will make charitable contributions to local community causes on behalf of all 50 nominated dealers across the U-S. In addition, the Time Dealer of the Year winner will receive a $10,000 contribution for a 501(c)3 nonprofit organization of their choice.

Deter Motor Company was established in Atlantic, in 1964 by Don Deter. The company has contributed hundreds of thousands of dollars to a variety of projects and organizations over the past 47-years, as a way to give back to the community for its business and support. Scott Deter, who founded the Atlantic-area Athena Foundation Chapter in 2001, and is the award’s sole financial supporter, was nominated for the Time/Ally award by Bruce Anderson, President of the Iowa Automobile Dealers Association. He is married to LuAnn Acker-Deter. The couple has a daughter, Sarah.