Iowa Lottery to Kick off Tailgate-Themed Promotion
August 26th, 2011 by Jim Field
IOWA CITY, Iowa (AP) – The Iowa Lottery is spending $248,000 to reach college football fans under an advertising partnership with the sports marketing arms of Iowa’s three public universities. The Lottery is rolling out a promotion called the Great State Tailgate involving a sports-themed $2 instant scratch ticket going on sale Monday.
Players with losing tickets can go online to enter a drawing for a tailgate trailer the Lottery will show off outside 11 games in Iowa City, Ames and Cedar Falls during the football season. Five other cash prizes of $1,000 that will be given away in December. While Iowa State University and the University of Northern Iowa have had longstanding sponsorship agreements with the Lottery, the promotion marks the first time since 2007 the University of Iowa has partnered with the agency.