(Atlantic, IA) – Here’s a reminder from Produce in the Park Manager Ciara Hoegh, that the Atlantic Hy-Vee and Fareway stores , as well as Produce in the Park, all distribute and accept Double Up Food Bucks.
The Iowa Healthiest State Initiative announced the State is celebrating the 10-year anniversary of Double Up Food Bucks Iowa, marking a decade of improving access to fresh food while strengthening Iowa’s local food economy. The anniversary comes at a time when many Iowa families continue to face higher food costs, making programs that connect nutrition, affordability, and local food systems increasingly important.
Double Up Food Bucks matches SNAP purchases of fruits and vegetables, allowing participants to bring home more healthy food while doubling the impact of every dollar spent. At the same time, those dollars are reinvested directly into Iowa’s local food system—benefiting farmers, retailers, and communities statewide.
Over the past decade, the program has had a significant impact in Iowa:
- 210,292 families served
- Nearly $5.85 million redeemed on fresh fruits and vegetables
- Over $11.1 million in total economic impact supporting Iowa farmers and local businesses
The program’s growth has been fueled by a combination of strong partnerships, continued innovation, and important milestones.
- In 2018, Fareway became a partner and launched in 14 stores.
- In 2023, Hy-Vee became a partner and launched in 29 stores.
- In 2026, the Iowa Legislature passed a $1 million appropriation to help Double Up Food Bucks expand to more communities.
As Double Up Food Bucks Iowa enters its second decade, the program remains focused on expanding access to more communities, strengthening local economies, and helping more Iowans bring fresh fruits and vegetables home. Find the full 10 Year Anniversary Report and more information at www.iowahealthieststate.com/doubleup-10-year-anniversary
How Double Up Food Bucks works: When customers spend $15 on fresh fruits and vegetables using SNAP benefits at a participating location, they can earn $15 in Double Up Food Bucks to spend on additional fresh produce. The program matches purchases $1-for-$1, up to $15 per day. SNAP/EBT customers must sign up to participate. To learn more, including participating sites, visit www.DoubleUpIowa.org.
