COUNCIL BLUFFS, Iowa (July 25, 2017) — Thousands of people have responded to the emergency call for blood and platelet donations issued by the American Red Cross in early July, but the organization says there continues to be a critical summer blood shortage. Eligible donors of all types are urgently needed.

After issuing the emergency call, the Red Cross has experienced a 30 percent increase in blood donation appointments through mid-July. About half of the appointments were scheduled by donors using the free Blood Donor App or at redcrossblood.org. Despite this improvement, blood products are still being distributed to hospitals as fast as donations are coming in, so more donations are needed to meet patient needs and replenish the blood supply.    

Nearly 61,000 fewer blood donations than needed were given through the Red Cross in May and June, prompting the emergency call for donations in early July. The shortfall was the equivalent of the Red Cross not receiving any blood donations for more than four days.

To schedule an appointment to donate, use the Blood Donor App, visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767). Donation appointments and completion of a RapidPass online health history questionnaire are encouraged to help reduce the time it takes to donate.

As a special thank you, those who come out to give blood or platelets with the Red Cross July 26 through Aug. 31 will be emailed a $5 Target eGiftCard™.