The patriarch of an Atlantic family and long-time supporter of the Iowa Hawkeyes, is being featured in an online article about their trip to the Rose Bowl.   ESPN.go.com has done an in-depth story on Jim Tyler and his family.

James “Jim” Tyler

Tomorrow (Friday) morning, the 91-year-old Jim Tyler and his custom coach bus, filled with his children and grandchildren, will roll into Pasadena and park outside the Rose Bowl as part of a weeklong celebration of Iowa football, family and their business of more than 100 years, Atlantic Coca-Cola Bottling Company.

Jim and his wife Dottie have made the journey to Pasadena for every Iowa Rose Bowl — in 1957, 1959, 1982, 1986 and 1991. Tyler was inducted in early December into the Iowa Business Hall of Fame.

He remains chairman of the board of Atlantic Coca Cola Bottling Company. For more on the article, go to: http://espn.go.com/blog/bigten/post/_/id/129150/iowa-fans-celebrate-football-family-business-on-rose-bowl-journey