Iowa’s ‘Bridges of Madison County’ going Broadway


June 7th, 2013 by Ric Hanson

DES MOINES, Iowa (AP) – Some extra Iowa marketing may precede the arrival of “The Bridges of Madison County” on Broadway. Robert Waller’s best-selling book about two people who met at one of Iowa’s famed covered bridges has been turned into a musical. It first was turned in to a 1995 movie starring Clint Eastwood and Meryl Streep.
Producers said Thursday the show will debut in August at the Williamstown Theatre Festival in Massachusetts. It will then open in January at the Gerald Schoenfeld Theater in New York. Madison County Chamber of Commerce executive director Heather Riley told The Des Moines Register that she’s been corresponding with a marketing representative from the musical’s production company about promoting the musical during the Covered Bridge Festival in October.