U of Iowa Getting $185K for Anti-Binge Programs

Sports

June 22nd, 2012 by Jim Field

IOWA CITY, Iowa (AP) — As part of a sponsorship agreement with the University of Iowa, beer brewer Anheuser-Busch will pay about $185,000 over four years to support the university’s anti-binge-drinking programs.

The Des Moines Register reports that (http://dmreg.co/MnPa0Y) the payments will start at $43,000 and rise to $50,000 the final year.

The university’s sponsorship deal with Anheuser-Busch lets the beer giant use Iowa’s Tigerhawk logo on its posters, flags, beer cups and T-shirts. Some critics say the deal conflicts with the university’s efforts to curb students’ binge drinking.

Any items using the logo require the athletic department’s approval and must include the message “Responsibility Matters.”

The agreement replaces a three-year sponsorship agreement with Anheuser-Busch that expired this year.